The Stag was designed as a luxury convertible and motorized to be on the same level as his main rival, the Mercedes W113 and later the W107. The body structure with the stable roll bar would be able to meet stringent US safety standards. But the car did not sell as well as hoped and projected. Thus, only 26,000 vehicles were built, the majority were sold in England. Some 9,000 pieces have survived, which is remarkably good rate. The outrageous faults in construction of engine and gearbox are no longer an issue nowadays. But they where the reason that "Time" called the Stag one of the worst cars ever built. At the time it seemed that the Stag embodied everything that went wrong with British motor industry. Today the Stag is an attractive, dynamic and, due to contemporary restorations a reliable car. And Limora can supply a wide range of spare parts.
