The story behind the car for the masses

The regime demanded from the industry a car that was suitable for families, that could drive at a constant speed of 100 km/h, was economical in consumption and offered enough space for the whole family. Because the German automobile industry could not offer a feasible project, the vehicle and infrastructure had to be developed from scratch. Wolfsburg was even built as a separate city, where all vehicles were manufactured from then on.

Production was strongly oriented towards that of Ford in Detroit. From 1949 onwards, Volkswagen finally established itself as a brand name with the founding of Volkswagen GmbH. The future of VW after the Second World War was initially rather uncertain. The Type 1, which was produced from 1945 onwards, did not meet the requirements of a car for the mass market at that time. But only a few years later, the Volkswagen factory in Wolfsburg was to become the largest automobile factory in the world.

For Bulli- and Beetle-Fans from our Department Store

Limora Olio motore
Codice prodotto: 511114
SAE 20W-50 Classic

Contenuto: 5 l (6,60 €* / 1 l)

33,00 €*
Carburettor balancer
Codice prodotto: 19729
for SU and Zenith Stromberg carburettors - alloy die cast type

48,00 €*
Codice prodotto: 493461
classic black cased, 6 volt, 60 Ah, dry charged. Dimensions: 186 x 170 x 189 mm. Identify by positive terminal RH front

265,61 €*
Caricabatterie compatto
Codice prodotto: 542392
for 6 Volt and 12 Volt batteries, with 7-step automatic mode and LCD display. Battery capacity: 6 V: 4 Ah - 14 Ah and 12

61,44 €*
Käfer Love
Codice prodotto: 533192
written by Elbrigmann Thorsten, 208 pages with 161 most coloured illustrations, size: 297 x 296 mm, binding: hardcover,

20,00 €*
Orologio da polso
Codice prodotto: 509213
for gentlemen. Edition Bus T1 1961 edition with KP/H speedo dial and natural brown leather strap. The watch crown is ins

285,02 €*
Codice prodotto: 527033
vintage style metal sign with yellow "Bulli TR 2" lettering on blue and yellow surface, size: 23 x 16 x 7 cm

12,95 €*
Codice prodotto: 537585
Stainless steel key ring with "VW Bulli Let's Get Away" logo, back print matching the design, size Ø 4 cm

5,88 €*
Orologio da parete
Codice prodotto: 511013
face shows a "VW" Logo and black "Bulli" styl "Get Lost" lettering on yellow surface. Framed under glass in a black meta

44,95 €*
USB memory stick
Codice prodotto: 499204
with 16 GB, Classic VW beetle model in lightblue/white Trademarks, design patents and copyrights are used with the ap

63,68 €*
Codice prodotto: 493103
Volkswagen Beetle in white

24,48 €*
Codice prodotto: 509543
VW Beetle in different colors as candle holder. scale: 1:64

14,14 €*
Modellino di cartone da costruire VW transporter (bulli)
Codice prodotto: 537866
Costruire il proprio camper di carta VW Tipo 2 in scala ca. 1:18 Modello plug-in dettagliato. Con un libro di accompagn

29,95 €*
Calamita per il frigorifero
Codice prodotto: 538196
con logo "VW Bulli - Pop Art", area con motivo metallico, formato 6 x 8 cm

2,95 €*

Big, bigger, VW

The "power through joy" car developed by Ferdinand Porsche (the elder) thus became the Volkswagen after the war, and the city that was built at the same time became Wolfsburg. The Volkswagen Type 1 became a global success thanks to its technical unpretentiousness and outstanding build quality. After more than 30 years of construction, the age of the design could no longer be hidden. Nevertheless, Volkswagen had no perspective idea, neither for a competitive product portfolio, let alone for a successor model to the Type 1.

Rudolf Leiding saved the company, which was on the brink of collapse, by consistently cannibalising NSU-Auto Union AG, which had just been taken over. This is where the K70, the finished Audi 80 and an immediately marketable Audi 50 were found. The new product range of Passat, Golf and Polo averted the threat of insolvency and made Volkswagen the number one in Europe in the medium term.

Today, the factory's surface area occupies an area comparable to that of Gibraltar. The covered hall area alone is about the size of the Principality of Monaco. In the 1960s, the German parliament decided to privatise the company. Volkswagenwerk G.m.b.H. was subsequently converted into a public limited company on 22 August 1960, partially privatised and now called "Volkswagenwerk Aktiengesellschaft".

The most popular VW classics

12 years later, the VW Beetle became the most built car of the time. Also popular alongside the Beetle and the Type 1 above all were...

  •     the Type 2
  •     the Transporter in various model series
  •     and the Type 3, the first mid-range saloon.

The limousines were each accompanied by a coupé: the Beetle was the Type 14, often called the Karmann Ghia, the Type 3 was the large Karmann, Type 34. The Type 2 vehicle was available as a van, flatbed, Doka or as a bus.

The first series was called T1, later T2a, T2b or T3. With the appearance of the T4, the era of air-cooled buses came to an end in the early 1990s. Today, most VW classic buses are associated by enthusiasts with the era of the 1968 movement. In contrast to the beginning of the history of the Volkswagen!

VW classic car parts at Limora

If you are one of the owners of an icon of German automotive history, then we at Limora will be glad to help with the maintenance and care of your VW classic car: You will find spare parts, 6 volt electrics, tuning and accessories in stock! If you have any questions about VW classic car spare parts, please do not hesitate to contact us.